Art direction and packaging for Kroger produce department. Posters to celebrate the collection.
Packaging for a line of real sugar sodas that feature century-old historic Kroger store photos.
Branding, package design and photo direction for a start up with a uniquely addictive product.
Simple package redesign for Kroger's pretzels.
Branding, packaging and POS for a line of cook-at-home meal kits. Labels and enclosed recipe cards change out.
Packaging for a new line of ready to pour cake batter pouches, featuring bold feminine colors, clever prop styling, lace details and helpful infographics.
Redesigned the dry beans & rice category. Packaging changed from lay-down to stand-up bags, and features a unique window for each variety.
Redesigned the traditional Mexican category with a papel picado theme. Items included tortillas, taco shells, refried beans, salsas, sauces, peppers and more. Wrote sell copy for all items including the tortilla rhymes.
Logo and custom package design for a line of high end portioned steaks.
New offerings of flavored aloe water featuring watercolor illustrations, and flavored green teas featuring antique botanical illustrations.
Logo and packaging for a line of guacamole and salsas. The guacamole package features an avocado shaped diecut window.
Branding and packaging for a line of upscale oils and salt scrubs.
Each variety of H-E-B Fully Cooked Burgers was hand chalked in order to capture the most realistic detail when transferred to a film bag. The graphic around the edges is a reference to jean and boot stitching.
H-E-B Grocery's introduction into pure cane sodas. We created a proprietary bottle with a one color silkscreen printing to give an authentic vintage soda bottle look. The carton is diecut around a vintage style bottle cap.
A line of pour and bake cake mixes. Designed package, wrote the romance copy about a stroll through Paris, created the flavor names, prop styled and art directed photoshoot.
Updated Central Market packaging in categories all over the store.
In a line of salad dressings sold in the produce department, I created a unique label for each of the ten flavors. What was common throughout was illustrative type, and strongly themed background art that evoked the personality of the flavor.