Packaging for a line of real sugar sodas that feature century-old historic Kroger store photos.
Branding, package design and photo direction for a start up with a uniquely addictive product.
Simple package redesign for Kroger's pretzels.
Branding, packaging and POS for a line of cook-at-home meal kits. Labels and enclosed recipe cards change out.
Packaging for a new line of ready to pour cake batter pouches, featuring bold feminine colors, clever prop styling, lace details and helpful infographics.
Redesigned the dry beans & rice category. Packaging changed from lay-down to stand-up bags, and features a unique window for each variety.
Redesigned the traditional Mexican category with a papel picado theme. Items included tortillas, taco shells, refried beans, salsas, sauces, peppers and more. Wrote sell copy for all items including the tortilla rhymes.
Logo and custom package design for a line of high end portioned steaks.
New offerings of flavored aloe water featuring watercolor illustrations, and flavored green teas featuring antique botanical illustrations.
Logo and packaging for a line of guacamole and salsas. The guacamole package features an avocado shaped diecut window.
Redesigned Kroger's Asian category including soy sauces, flavored mayonnaises, canned items, noodles and sauces; representing China, Japan, India, Thailand and Korea. Each country of inspiration has a unique icon behind the Kroger logo, printed to look like foil stamp.
Branding and packaging for a line of upscale oils and salt scrubs.
Each variety of H-E-B Fully Cooked Burgers was hand chalked in order to capture the most realistic detail when transferred to a film bag. The graphic around the edges is a reference to jean and boot stitching.
H-E-B Grocery's introduction into pure cane sodas. We created a proprietary bottle with a one color silkscreen printing to give an authentic vintage soda bottle look. The carton is diecut around a vintage style bottle cap.
A line of pour and bake cake mixes. Designed package, wrote the romance copy about a stroll through Paris, created the flavor names, prop styled and art directed photoshoot.
Updated Central Market packaging in categories all over the store.
With aspirations to be the best chocolate chip cookie in the category, this package needed a clean, bold and approachable design that promised lots and lots of chocolate chips.