Branding, packaging and POS for Kroger’s cook-at-home meal kits. Labels and enclosed recipe cards change out.
Branding, package design and photo direction for a start up with a uniquely addictive product.
Logo and custom package design for a line of high end portioned steaks.
Logo and packaging for a line of guacamole and salsas sold at Kroger stores. The guacamole package features an avocado shaped diecut window.
Branding and packaging for a line of upscale oils and salt scrubs.
Each variety of H-E-B Fully Cooked Burgers was hand chalked in order to capture the most realistic detail when transferred to a film bag. The graphic around the edges is a reference to jean and boot stitching.
H-E-B Grocery's introduction into pure cane sodas. We created a proprietary bottle with a one color silkscreen printing to give an authentic vintage soda bottle look. The carton is diecut around a vintage style bottle cap.
A line of pour and bake cake mixes. Designed package, wrote the romance copy about a stroll through Paris, created the flavor names, prop styled and art directed photoshoot.
Updated Central Market packaging in categories all over the store.
In a line of salad dressings sold in the produce department, I created a unique label for each of the ten flavors. What was common throughout was illustrative type, and strongly themed background art that evoked the personality of the flavor.
With aspirations to be the best chocolate chip cookie in the category, this package needed a clean, bold and approachable design that promised lots and lots of chocolate chips.
Branding and packaging for a line of baking products inspired by vintage newspaper ads.
Hot Dog packaging and acrylic painting done on an antique desk for a vintage ballpark theme.
Boxes and film packages for a line of orchard-inspired fruit twists.